Each year, FX hosts one of the biggest and most eagerly anticipated offsite at San Diego Comic-Con. They usually take over the lawn between the Convention Center and the Hilton Bayfront, directly across the street from the line for Hall H. It’s usually large and involves multiple FX shows, such as American Horror Story, It’s Always Sunny in Philadelphia, The Strain (remember that Statue of Liberty with the lizardy tongue???). So it was cool to find out that they’d be having another offsite this year! But since everything is shut down and indoors, they’re hosting FX UNLOCKED, an totally digital experience that will be going on at the same time as Comic-Con@Home.


Here’s everything you need to know about FX UNLOCKED.

Scheduled for July 23 to July 26, fans will unlock exclusive content, games and special virtual activations inspired by their favorite FX series, including What We Do in the Shadows, DAVE, Cakeand American Horror Story.Despite the virtual setting, fans will still have the chance to win FX branded prizes just like they would in person by unlocking the world of FX at FXSDCC.com starting July 23.

FX’s full line-up of digital experiences for Comic-Con@Home include the following:

  • Test of Terror
    • In celebration of the nine seasons of American Horror Story, fans will dive into a unique gamified trivia experience. They will navigate their way through some fearful moments by testing their knowledge of the series and solving escape room-like mechanics.
  • A Chat with Dave & GaTa
    • Fans of DAVE have been pulled in by the authentic humor that springs up between Dave Burd, known by his stage name Lil Dicky, and his real-life hype man, GaTa. In an exclusive Q&A, fans will be able to see Dave and GaTa break down some of the best moments from the series and the inspiration from their lived experiences.
  • Guillermo’s Stakeout
    • Fans will be able to help Guillermo protect Nandor, Laszlo, Nadja, and Colin Robinson from the werewolves and vampires trying to kill them in this single-player interactive game. Players will wield Guillermo’s stake and see how high they can score to be one of the best on the official leaderboard. Each day the top 50 scoring fans will win an exclusive deck of What We Do in the Shadowsplaying cards.
  • Piece of Cake with Jeron Braxton
    • A chance to get a behind-the-scenes look at Cakewith an interactive workshop hosted by Jeron Braxton, creator of Daytime Noir.Participants will get hands-on experience learning how they can create their own art in partnership with Otis College of Art and Design Extension, a national leader in art and design.
  • FX on Hulu Cosplay Gallery
    • Cosplay has always been an iconic part of the Comic-Con experience with fans showcasing their impressive craftsmanship with realistic and creative costumes of their favorite characters. FX is helping them keep the traditional alive with the first virtual FX on Hulu Cosplay Gallery. Fans can submit their costume photos, sketches or mockups inspired by their favorite FX originals (via Instagram) for the chance to see their costume grace the walls of the digital gallery.

With the pandemic forcing the cancellation of live events across the world, FX was tasked with replicating the fan experience at San Diego Comic-Con for the new online and remote reality. Working with experiential agency Creative Riff, FX designed captivating digital experiences that generate enthusiasm and build hype for their shows.

“We will miss attending the traditional event this year, but the silver lining is that with FX Unlocked we can engage with fans from across the country. We see this as an opportunity to forge an even stronger connection with our audience and make our shows part of this virtual celebration.” says Kenya Hardaway, Senior Vice President, Integrated Promotions-Multi-Platform Marketing at FX Networks.

For the best preview of Comic-Con@Home, including the panels, the exclusives, cosplay, news and more, check out our ULTIMATE PREVIEW SHOW, right here:

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